Apple loses more than 50% of consumers in Latin America

The year 2016 was a roller coaster for the cellular market in Latin America: while sales fell 16% year-round, the last quarter showed a 15% recovery, indicating a possible resumption in 2017, according to Counterpoint data.


One company that experienced a bad year in Brazil was Apple: the company, which had a market share of 8.3% in 2016, closed the year with a 3.8% share, totaling a drop that amounts to more than 50% Consumers.


Samsung leads the Brazilian market, totaling nearly 50%


“The manufacturers who made the most of the space were the ones who managed to offer less expensive handsets,” said Tina Lu, an analyst at Counterpoint. “Brazil has been through a deep economic crisis that began in the middle of 2015 … The crisis was serious enough to cast doubt on whether Brazil would continue to be the smartphone market leader in Latin America in 2016.”

Second, Motorola / Lenovo remained stable ranging from 13% And 12.9%.


The company that takes the largest share of the market in Brazil is Samsung, which had 40% of the market in 2015 and grew to 46.7% by the end of 2016. Second, Motorola / Lenovo remained stable ranging from 13% And 12.9%. Closing TOP 3 is Alcatel, which grew from 3.6% to 5.5% at the end of last year.

 


Closing TOP 3 is Alcatel, which grew from 3.6% to 5.5% at the end of last year.


“Brazil is a very concentrated market, with the top five brands capturing 75% of the smartphone market, which is mainly due to strong barriers to entering the market,” Counterpoint noted.